23 Sep
Web Design for SMEs, if you don't have it, you don't exist!
If you have an SME, be it a small or medium-sized company, I suppose you already know that one of the most important keys to growing your business is the Internet.
The development of your brand and your online communication strategy can make a big difference compared to your competitors and make this small project grow exponentially thanks to the tools that the internet offers you.
Thus, as you may have already deduced, a website should be one of the mainstays of your business.
In the development of content, the exposure of your services, products or references and the professionalism of your site, will be the difference that will make you stand out from your competition.
Who knows, maybe this way you can cover a world market that you don’t even imagine exists for you.
Why should you have a website if you have an SME?
Your goals are to go ahead yes or yes with your project, whether it is a small service company, a business, a workshop or whatever your activity, you have bet heavily on it and probably you and your team have made many sacrifices to get there Where are you.
For this reason you cannot give up that your project is exposed in the best way on the internet. And a website is your ladder to success.
The greatest benefits that having a well-configured website with defined objectives will bring you are the following:
- Online brand image
- Prestige before your clients
- Positioning and possibility of getting ahead of your competitors
- Possibility of scalability
- Possibility of growth in the network
- And of course… a tool so you can position yourself and advertise at the best price.
The only secret to success is hard work and strategy.
GARY MCKENNA
INSIGHT FOUNDER
What you should invest more time in to achieve your online success.
The key to your success is that you study what your target or target audience wants and give it to them on a silver platter. This means that you will have to put a lot of effort into;
- Study the competition , the big ones of course, do not underestimate your position since you can surely contribute something to your potential clients that they do not have.
- Analyze the keywords that your potential customers are looking for and their more specific variants.
For example:
If you have a shoe store specialized in bridal shoes , and internet searches show a great demand for cheap branded bridal shoes , you should consider the business and offer your potential clients what they are looking for, or at least give them information about it. so that they trust you.
- Develop your scalable web project , according to your possibilities.
- Think of a strategy and goals that you want to achieve online from day one.
What resources should you use to create your website as a Small or Medium Business?
The truth is that the internet is the branch in which you should invest more resources at the level of advertising, marketing and online presence.
For the following reasons:
- It is very likely that you do not have a fleet of commercials, so your best commercial will be your website .
- It is very possible that you do not have a large budget for printing catalogs and brochures, so the contents of your site must be perfectly up-to-date and attractive enough for your potential client to have you as a place of reference.
- The safest thing is that you do not have a great infrastructure , nor your own marketing department, but you can catch up with the big ones by designing a good content strategy.
➽ The good thing about a website is that for better or for worse, you never know if there are 3 or 33 people behind that virtual showcase.
It can be a wonderful website developed by a single person, or it can be a nefarious project that has cost a kidney, and does not achieve a damn result, and that is the internet.
What resources should you use to create your website as an SME?
Most likely, you do not have anyone who can take care of writing the content, so we recommend hiring a work guide for at least.
- Study the possible objectives that your website could have.
- Make an updated list of competitors both large and small.
- Create a WEB architecture according to the defined objectives.
- Think from the first minute a valid strategy for SEO .
- Create a website from our basic proposal according to these parameters, adding the pages you need.
For your part we will ask you:
- That you collect the information you have and synthesize it to help us define your architecture.
- Let yourself be advised if you already have a web project, and even more so if that project is not working for you.
What range of budgets could you establish for your website?
We will start from Basic Web Design.
We will add:
- Analysis of the Objectives
- Competition Study
- SEO architecture
- Content writing
- Creation of texts according to Seo
- Register in Analysis tools such as Google Analytics
What results can you expect from your web project?
Unfortunately, this is not an exact science , and we cannot give you figures without knowing your business or studying a little what is happening with your competitors.
What we can give you is indicative data:
If your website is for information services, you could expect requests for information and contact a conversion of 10%, in the best of cases, 1% of visits.
If the website is for sale , the percentages decrease, being around 3 and 5% in the best of cases.
➽ So as you will deduce if you get 100 daily visits you could expect at least 1 contact form.
But this data will also depend on the diffusion you give to the web, and your audience. The important thing is that you work with this channel that can bring you so much at such an affordable price.
What results can you expect from your web project?
Unfortunately, this is not an exact science , and we cannot give you figures without knowing your business or studying a little what is happening with your competitors.
What we can give you is indicative data:
If your website is for information services, you could expect requests for information and contact a conversion of 10%, in the best of cases, 1% of visits.
If the website is for sale , the percentages decrease, being around 3 and 5% in the best of cases.
➽ So as you will deduce if you get 100 daily visits you could expect at least 1 contact form.
But this data will also depend on the diffusion you give to the web, and your audience. The important thing is that you work with this channel that can bring you so much at such an affordable price.
In conclusion, what is the best option for the development of a web project?
- Design your website according to what your competitors lack or have left over.
- Have a very well defined scalable web architecture.
- Post high-quality texts.
- Tell your regular customers that you have a new website and offer them exclusive online services.
We have thought about what you need from minute 0, therefore we offer you a web project posted on the internet from €229 + VAT, scalable to your objectives and according to your sector.
Some aspects to take into account in your web design as an SME
- Do not be intimidated because your competitors are very big or strong, content is king on the internet, make it great online.
- Think of your website as your best commercial, do your best to take advantage of it.
- Do not despair if the results do not arrive the next day, it is a field work, the results will arrive.
- The Internet is an infinitely cheaper medium than conventional advertising, don’t forget it, so try your head, but don’t worry too much if you make a mistake, little by little you will hit the nail on the head.
What is the Web Design Budget for SMEs?
We have devised three complete web design packs that encompass the above features. So you don’t have to think about anything other than providing us with the content.
Our proposals are CLOSED PRICE , although you can scale it at any time by adding any of the applications that we offer in our web development store.
